Are you interested in marketing a product or service but don’t know what to do to get started? Facebook marketing could be the answer you are looking for. This is a site that may be able to get your message out to tons of people. If this interests you, the following article will be of help.
Talk with your fans often to get their feedback on your products. Make sure you notice when people make posts on your page. You can gain valuable ideas from these posts. Don’t forget that your fan base is what has helped you get to where you are now.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide discounts and prizes to those who give your page a “like.” Always award the prize though; you don’t want to be viewed as dishonest.
While you want your personality to show, you must keep things professional when making Facebook posts. You can be a bit relaxed but make sure you are still professional. If you stay professional at all times then people are going to respect you and your business a lot more.
Use custom tabs to make your Facebook page more efficient. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. If you have a current promotion, make a special tab for that.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Interact with your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. In order to market using Facebook, your audience should feel respected. Doing so creates brand evangelists that will spread the word to others.
An effective marketing strategy is to offer a giveaway. Reward those who sign up for your newsletter or like your page. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Make sure to answer every question or comment left on the wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Leave a good portion of your content visible for both SEO and enticement.
Don’t post updates that are dull and boring. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Create a personal Facebook page on which to post other information.
Ask people in your fan base to comment on your recent product decisions. People like to feel that their opinions are important and valued. Asking them to help with basic decisions is one great way to do this. For example, if you post in blogs, find out what kind of posts they prefer to read.
Do what you can to add a personality to your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Have some personality, but continue to be professional.
Keep your subscribers informed of what is going on in your company. Do not post more than five times a day with updates. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.
Maintain relationships with your clients through Facebook. You have to invest in your fan base by taking the time to communicate with them. Fresh and simple content is king. Keep subscribers interested by sharing promotions and information about discounts.
Run competitions and/or contests for getting the most likes on your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This will also increase your traffic, resulting in many more sales.
Facebook is a powerful tool that can gain a company a worldwide audience that translates into profits. Everything you’ve learned here can help you to get started so put it all into practice. You will soon be able to reach out to so many new customers.