When you own your own business — or even work for someone else — investing your time and money in marketing tactics can really pay off. If people aren’t aware that your business exists, then you won’t have a business very long. That is why you need to get into video marketing, as it puts you on the cutting edge of online marketing. This article has tips on video marketing that can help you.
If you’re going to make a marketing video, keep it short and to the point. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. If the video needs to be longer, consider breaking it up into other videos for people to view later.
Don’t stray from your topic. Lack of preparation can cause you to stray. Work on creating brief outlines of each video and refer to them often. Remain on-topic and focused to succeed with video marketing.
Make a video showing how others should use your product. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.
If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. If possible, include this link in the video player. Thus, your link stays put even if your video is shared or ends up someplace else.
Always have interesting content. Your video should catch people’s attention. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. People want interesting videos with valuable information, not boring commercials. Making great content will keep the viewers coming.
Remember to add an opt-in mailing list form near your video. People may want to sign up to get more information on the topic the video is presenting, and this is the perfect time for you to slip in your sales pitch.
Make sure you take a video camera with you to the public events you attend. You will most likely get the opportunity to speak to experts or document your experience. If you do a public talk, don’t forget to ask someone to record that for you.
You will keep people coming back to your site if your videos stay fresh and interesting. Uninteresting content is of little use, aside from sending visitors someplace else. Be original, create some fun videos and work on your endings so viewers want to see the next video. The more entertaining your videos are, the more viewers they will attract.
Keep in mind that honesty is key. Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. When you speak the truth to viewers about something you are passionate about, they will not only enjoy it, but they will appreciate it and come back for more.
A video on YouTube will not automatically go viral. It’s important to give it some good marketing via social media, your own website and personal e mails. You need to get the word out that your video exists.
Shorter videos are best. Try keeping videos under three minutes in order to hold viewer attention. Five minutes is pushing it, but it can work if you have very interesting content. The shorter, the better.
Be sure to employ the call to action prior to ending your video. You should give your viewers a way to get to your videos. Be very clear and concise in your instructions about what they need to do next so they can take action immediately. Videos should always end with a strong, compelling call to action.
Try to use some music. When you consider the commercials that you have seen, you know that music can add life to any video. Determine what sort of music would be appropriate for your video. You will increase your personal connection to your customers. This is also a great way to help you get over your fears of being onscreen.
If you are shy, do a voice over. Perhaps you’re afraid of missing out on sales because your competitors are using video, but you lack the confidence to appear in front of a camera. This is easily avoided by using a voice over and just showing your product on screen. Just record your voice, and play it over the product videos.
Successful marketers know the importance of responding to comments. Usually, your viewers will have questions regarding whatever you are selling so it is best to answer them quickly. Be sure to take advantage of the insight you can get from the comments you receive.
If you saw your product for the first time, what thoughts would go through your mind? Most likely, your actual customers have these questions as well. Provide the answers in the videos for fun and easy facts. If your video is fun to watch, it will be shared by more people, and will thus grow your client base as greater numbers of people view it.
Now that you know a little about video marketing, you can use the tips here to help you. Online video marketing is essential to competing in today’s business environment. When you do, you’ll find great success.