Because of Facebook’s rising popularity, marketing on Facebook has gained a great deal of interest. If you’re interested in marketing with Facebook, there are some things you should know. Review the following tips to gain additional knowledge.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This means you’ve got to monitor your wall regularly. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Avoid allowing spam to take over your Facebook page. You can put filters in place that will help you to keep things on track when you are away. You will be able to set up a list of keywords that will be filtered off of your page.
Would a group better suit your needs than a page would? A group creates a community of users all interested in a common topic. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and switch it to Promoted Post via your Wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Answer all questions and reply to all comments. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
It is important to have a lot of followers when using Facebook as a marketing tool. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Large numbers of fans will cause the rate of conversation to skyrocket.
One of the best marketing tactics is to hold a giveaway. Give something away a winner picked from you followers. It will not cost you much money, but the communication opportunity with customers is invaluable.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If any of your content is hidden, people will follow you in order to view it. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Make sure you try your best to give your brand a personality. When people see posts that are boring or stale, they will think that your products are also stale and boring. Have some personality, but continue to be professional.
Nurture the relationships that you have on Facebook. Just like when you’re talking to people in person, you have to take your time to build up trust with people that you speak with online. A good method of building strong relationships is to post new, straightforward content often. Keep subscribers interested by sharing promotions and information about discounts.
You can probably tell it’s not hard to use Facebook to help get customers interested in your products and services. You just have to keep in mind that you’re not going to see success in one or two days. Use these tips but remember to be patient.