There are a lot of people using Facebook these days. And most likely, you’re on that list. If you’re a business owner, Facebook can be an incredible business platform for attracting thousands, or perhaps millions, of customers to your business. Keep reading for tips on how to promote your business with Facebook.
Reply to any comments left on your wall. Monitor you wall regularly, and reply to any @ messages. It is especially important to respond quickly to anyone who needs help or posts a complaint.
It is important that all online content is linked back to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Facebook marketing involves making sure your page is memorable to users. Put up neat visuals or add some color. You can attract more followers with an attractive page.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You only need to set up the specific offer and then promote it on your page. If the offer is extra special, you can promote it to people that aren’t fans as well.
If someone ‘likes’ your Facebook page, give them a deal. New likes have the opportunity to draw a lot of attention to your page. Make it worthwhile to like your page. This will grab people’s attention rather than asking them to like the page. Making it lucrative can work well for you.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. There is no reason for these customers to see the daily happenings at your company. Spend your money on more targeted Facebook ads.
If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Set yourself a monthly sales goal when you start marketing on Facebook. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. When you’re not getting results, change your strategy.
Make sure your posts have value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Refrain from promoting your brand too much, as this can get frustrating.
Off a sign up option as a part of your Facebook page to get your audience engaged. This will keep the interest of your audience for a longer period of time. Consider holding a contest or sweepstakes.
Never share updates that don’t relate to your field. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Use your own personal Facebook account if you wish to do that.
You should definitely focus on finding a personality for your brand. If people find everything you post to be stale and brand, this will give them the same perception about your brand. Have a little fun, but don’t offend anyone.
You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. Just like with physical interaction, building a great Facebook relationship takes some time. One good rule of thumb for building relationships is consistently fresh content. Never neglect to provide loyal customers with deals and special promotions.
Be sure to answer customer comments and questions right away. This means comments left on your page and those in your inbox. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.
Update your profile as often as necessary. Any changes that occur in your business need to be reflected on your Facebook profile. An updated page is helpful to customers who an an interest in your business. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.
Make sure you interact with customers on your page. Tell your followers that it’s okay to make small talk on your page. Ask questions or start a converstaion dialogue. As people begin chatting, jump in and express your thoughts too. When you get this involved, your fans will see you more as a human being and not some faceless brand. That’s important to build their trust and loyalty.
WIth all of these tips, you’re more than ready to begin Facebook marketing. By following the advice from this article, you are sure to have a successful marketing campaign. Set up your campaign today and experience the great results.