There is so much information available about Facebook marketing. Trends are tempting, but you don’t really need them to create a great marketing campaign. This article highlights all you need in order to be a success.
Having a contest is a good way to glean fans. Offer up discounts and prizes in return for having your customers like your Facebook page. Follow through and actually award a prize or you will appear dishonest.
Creating a contest for your Facebook page is something that you can have some success with. Offer free samples to your subscribers who share your information with others. Update your Facebook page with the winners, and repeat this any time you want more fans.
Give Facebook ads a try. Routine postings can only get you so far in terms of promotion. To really maximize your marketing efforts, you should purchase Facebook ads. They don’t cost a lot of money and they can make quite the difference.
Facebook needs to be thought of as a place to share with people. Facebook is useful for more than chatting with your friends. Use it in that way for your brand. Write real blog posts and promote your blog posts from other channels into your Facebook page. You can reach significant numbers of people on Facebook.
Make sure to respond to all comments and inquiries sent to your Facebook page. This will show that you are on point and active on your page. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Have you looked into using custom tabs on your Facebook page? You can easily organize the information available on your page so that fans can find it. For instance, your current giveaway can have its own tab that lets your followers know how things work.
Do not forget your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For powerful Facebook marketing, you need an audience that feels respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
You may want to buy an advertisement on Facebook. Ad customization options for age, gender and more can help you. The number of ads will depend on your budget. Finally, there aren’t any long term commitments involved. You can quit posting your ad at any time.
Don’t forget to discuss your business on other Facebook pages. You can get some attention by posting on other pages. But, be sure it is positive attention. If you have something good to say you can post on other pages. Do not engage in spamming of any sort.
When you choose to update your page, be careful about it. Subscribers will get bored if your updates contain no value. Your updates should be educational, helpful or entertaining. Providing your audience with good updates can help with your success.
Your posts need to be interesting and useful. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Why do you want a Facebook page? From a business standpoint, you should always be actively promoting yourself and your products on your page. Is your goal to communicate with your customer? Is it so you can read their communications to you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
You should try posting professional photos on your Facebook page. They will give viewers a nice picture of your company. Using a good quality camera will provide a positive impression of your brand whenever you post photos.
Know what will and what won’t work when it comes to Facebook marketing. Realize that there are plenty of things that should be avoided. It’s easy to find examples of each. People usually are on the lookout for good practices, but they usually don’t look into ones that are bad. Still, it is important to know what you should not be doing.
It’s really taking the easy way out just trying to follow the latest Facebook marketing trends. This article is not about trends, but great marketing advice that works. Use what you’ve just learned, and watch your business take flight.