There are very few tools that are as effective in marketing campaign as Facebook. Facebook is by far the most successful social media site on the planet, and companies are starting to use it in their marketing. If you want to give your business a serious boost in exposure, read this article to learn how you can use Facebook marketing.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to them, especially if it is someone who needs customer service or has a complaint.
Link all of your content to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Be sure and answer all questions that people post on your Facebook page. Thank people that answer questions for you or provide other valuable information. If you have a page on your site that holds the information they need, share the link with them.
Be careful about posting about your own business away from your personal pages. If you are posting on a page that isn’t your own, it can gain you attention. Remember that the comments you leave on another page should be professional in nature. Post to other Facebook pages when you have something worthwhile to say. Avoid spamming at all costs.
When a follower asks you a question on your wall or makes a comment, always respond. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. You would not ignore phone calls, so why would you ignore Facebook posts?
Make places on your Facebook page for your audience to sign up. Providing something useful just for registering is a good way to keep the conversation going with interested parties. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
You may hit a few stumbling blocks when you first start into your Facebook marketing forays. You can start by placing Facebook buttons on your website. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. When they like your brand, you’ll find it easy to provide them with frequent updates.
Be sure people are able to share content with you and other people via your Facebook page. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook works best for a company when followers can interact with each other and share your information with their friends. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
Do not turn off the comment function on your Facebook page. This is not the best way to moderate content, and will only drive away fans.
Always understand what your Facebook page is for. Do not just have a Facebook because it is the “in” thing to do. Do you want to talk to your customers through it? Or, is the point to help them communicate in your direction? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
Make sure that your Facebook page has professional photos. These photos need to have something to do with your business. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
Work on responding to all comments left on your page. You will probably get messages in two ways: on your wall and in your inbox. You’ll have to put in some effort, but fans will love the personal touch.
Get involved in conversations that are taking place on your own Facebook page. Encourage the conversation between your followers. Start a conversation or ask questions. If they are already talking, why not join in? The more you do that, the closer your followers will feel to you and the more likely they are to patronize your business.
Do not stick to one topic when posting on Facebook; but stay relevant. It’s important to stay on topic, but you don’t want to limit your possibilities. You should engage your customer base in many different ways. Consider posting a question or posting a photograph.
As we said before, Facebook is the best way to get your name out there. If you correctly use Facebook to market, you’ll have quite a few people interested in the products or services you’re offering. Start using these tips right away to expand your business.