When using email marketing, it’s imperative to ensure the people you email actually want to be receiving them. One of the fastest ways to annoy and lose customers is to send them unsolicited and unappreciated emails. The piece that follows includes great tips for making sure you are targeting only the most receptive audience.
Do your best to keep your email message personal. Just like any other marketing, those who get them will buy more from you if they feel like they know you. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Focus on your target market. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. After this, your base should begin to grow on its own.
Remember that your email list is meant to increase your business profits. Therefore, every email you send should increase the likelihood that subscribers will buy. You could do this by making an email that highlights information about a new product, promotes an older product or offers a special deal.
Create emails that contain great content. Give people useful information and don’t just spend your time only trying to sell them things. Information that is useful to readers and can’t be found on your site is particularly appreciated. In addition, include an exclusive offer for your products. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Make sure that people actually want to receive emails from you by using a double opt-in strategy. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
You want every email campaign to have feedback that is passive as well as active. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback is less obvious, or sometimes non-existent, to readers. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. Mobile devices have lower resolutions, so your space will be limited. Learn the constraints that come with such small displays, and make sure that your emails are readable on phone-sized screens.
You should always have permission before sending out unsolicited emails to people. If you do not, your emails will be viewed as spam. You will quickly lose subscribers and be banished to the junk mail pile. Even worse, when your email provider collects so many spam complaints about you, they could cut you off for failing to abide by their spam policies.
Change the format of your emails from time to time. For example, use plain text if you usually use HTML and vice versa. If these emails are written well, they will come off as more simple and intimate. This allows your customers to feel more emotional towards the products or services you’re offering.
Every email you send should have a convenient link that allows them to opt out of receiving further messages. Email may be cheap to send and receive, but it isn’t free. Furthermore, the negative publicity and blowback from being seen as an aggressive spammer is not only bad for business, but can result in blocks and black listings online.
A good way to get your content out there is to provide a way for people to easily sign up for your email list. Have a readily visible link on your site for people to request your email updates.
Your company’s email subscription form should explain the types of emails and information your subscribers will receive from you. Outline the type of emails you will be sending and how often the messages will be sent. This will allow new subscribers to avoid being surprised by the emails you send out.
Customize your messages in any personal manner that is available to you, so you can send messages to subscribers that let them feel like people. A customer who feels they’re just getting a form letter, the same as everyone else, is more likely to delete it without reading. Using the first name of the recipient is easy, so take it a step beyond. From their signup, you should know why they wanted your emails and when they subscribed. This information can be used in your emails.
Make a sales list which is highly targeted. This can be accomplished by encouraging your loyal customers, along with their many contacts, to sign up for your email dispatches. Making your email list customers feel special by offering them special deals that aren’t available to the average walk in customer and they will feel privileged to be on that list.
Make sure that your marketing via email campaigns are in sync with various special events and holidays. You should have the whole year planned out. Create relevant campaigns for special retail holidays like Valentine’s day or Christmas, or any other crucial dates. If business is slow at certain times of the year, do a bit of extra marketing to boost sales.
Emails should only be sent to those people that have expressed an interest in receiving them. Sending emails indiscriminately to those who have not requested them may ultimately harm your business and attract lots of negative feedback. Follow this article’s advice to ensure you are emailing the right people.