Commerce is becoming increasingly digital, so it is important for companies to understand this. Online videos are effective methods of marketing. The following paragraphs are perfect for learning to market yourself and to begin building the foundation of tomorrow’s empire.
Marketing videos are best left short and sweet, focused only on the point you wish to make. Most people have short attention spans and want to get the information they’re looking for quickly. If the video needs to be longer, consider breaking it up into other videos for people to view later.
Don’t be fearful of video marketing. Anyone with a camera and a sturdy tripod can make a video to post online. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.
Video marketing allows you to stay in better touch with your targeted customer base. You can ask that customers send in questions so you can create video responses. If you need to generate some interest, give people a chance to win a free product if they send you a question.
Avoid thinking your customers will watch videos longer than 20 minutes. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you are just talking directly with your clients, stay under 10 minutes.
Find the tone that you want for your videos and stick with it. Funny videos that are quirky can be as good as videos on how to do something. Think about your product and the demographic you are striving for. Use these factors alongside the image that you want to present for you business as you decide what tone you want to set for your marketing videos.
Determine which questions are most frequently asked about your product and make a video to answer them. Video FAQs are much better than regular FAQs. This way, you’ll be able to answer questions for a broader audience.
Remember to share the video wherever you can. Make sure to send it to family and friends. Write up a blog post on it. Get the word out to clients through emails. Put it on your social media, too. It’s vital that you spread the word about your videos if you wish to succeed in video marketing.
Use moderation within the comments of videos on popular websites, such as Youtube or Facebook. Many viewers use others’ comments to form their own opinions of the clip, and seeing offensive, negative or spam comments can spell disaster for your campaign. If you are unable to moderate the comments section, you might consider disabling them.
Your videos should be short and filled with useful information. Keep in mind that the attention span of the average Internet viewer is very short. Videos under five minutes are ideal. You might have great content, but it won’t help you if you lost viewers before the video is over.
Short and concise is the key. Try to keep your video to three minutes to ensure you provide all the information necessary without losing the viewer. You can go as long as five minutes, but anything over that is truly overkill. Brevity and concision should be your goals.
Now that you’ve read all this information, you should have a grasp on successfully starting video marketing. You will be able to get through to people all over the world using video marketing. This advice is the cornerstone of building a quality video strategy.