Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You must have a proper database built to start a mobile marketing campaign. You should not however, add phone numbers to the database without authorization of the owner. You must get their permission prior to adding them in your database. You can do this through the internet or by having the individual text you using a code you have given them.
Have QR codes on your printed ads for the more tech-savvy consumers. Customers can then use their smart phones to reach your website and find coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
If you are not an expert on designing for a mobile audience, then by all means, hire one. It can be hard to make a mobile site that is appealing and attractive. If you would like this to go smoothly, consider outsourcing the project to someone qualified.
To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. Try out as many mobile devices as you can so that you understand the user’s experience.
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Treat your potential customers with respect, even if they happen to be rude to you.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. When you have a clever ad, your customers are more likely to forward it to their family and friends.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. You should also take this approach for your company. Begin with simple texts and calls, then expand your campaign to include things like video content and social networking. Make use of all the tools you have available.
Add a link to your social media pages on your main website and encourage your visitors to find you there. Customers typically won’t search for your company’s social media profiles, but if they are aware you have a profile on one of their social media sites, they will likely take a look to see what you have to say.
Make it simple for your customers to forward your mobile marketing ads to their friends. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Make sure that any mobile apps your company releases deliver a service your customers want. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. Customers may feel angry about the amount of texts they are receiving. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. This is a great way to build up your brand loyalty.
While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Unlike other marketing methods, mobile marketing lets customers know right where you are. This gives you new ways to market based on location that you can’t otherwise use. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
Make sure that you add mobile friendly directions and maps to your website. Many people use their mobile devices to help them get to and from various locations. Allow them to contact you easily. Verify that your maps translate well on mobile units. Adding a direct link from your site to Google maps can be very helpful.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. With the right approach, you will very likely obtain new customers and bring in more business.