Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever message customers without a reason. If you contact your customers, make sure you are contacting them with a purpose. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Every printed ad you publish should include a QR code for those with smartphones. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Make sure these codes are on the different printed material you provide. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Be short and concise with mobile marketing.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Stay with your principles to keep you on the right track.
Your home base is the main element of your campaign. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Your business should not rely on a mobile platform alone.
The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. Research all the features that are available to you.
Mobile marketing should be developed one step after another for best results. You can make use of the same strategy. Through various processes, you will be able to build as large of a network as you want. Use every method you have access to.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Of course, you should optimize for Google first, because Google controls the mobile search market.
A/B testing can be a great starting place when developing a mobile friendly website. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. Going forward, use the most successful page.
Location is essential. Mobile marketing is unique in its ability to report exact locations. This means that mobile campaigns can do things no other kind of marketing can. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.
Add mobile friendly maps and correlating directions to your mobile website. Lots of people are using their mobile devices for GPS these days. Make your business easy to find. Verify that your map displays correctly and is usable on mobile devices. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
Never forfeit quality for speed in your marketing efforts. Always present polished material that is relevant to your audience. Do not get so wrapped up in the excitement of utilizing mobile marketing that you forget that a purpose must be involved. Each communication you have with your customer should be directed at promoting your business through the presentation of new information or opportunities for your customers or potential customers. If your content is responsive to your customers’ desires, they will buy stuff from you.
Get yourself short codes that are dedicated as opposed to sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Eventually, people will make the connection between your company and your short code. Having your own short code can also help you avoid legal problems. You could be held responsible if you employ an unethical code sharing company.
Don’t overdo it on the offers. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Convince the potential customer that they must act now. If a customer thinks another offer is coming up, they might not take action.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. New customers and new business will be the likely result of your efforts.