Successful mobile marketing is an art, including multiple strategies and techniques, and it can be difficult to know where to begin. In this article, we will provide tips that will enable you to have success in mobile marketing.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Stay with your principles to keep you on the right track.
In the field of social marketing, it is important to keep a close eye on your competition. You need to stand out in a crowd of competitors.
Mobile marketing is an emerging powerhouse in getting the word out about your company. More and more people get a smartphone every day and are doing more on those phones. You can significantly increase the success of your business by marketing in these areas. Take your marketing closer to where your customers are located.
If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Take this into account.
Social Networking
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. Don’t miss out on potential buyers because of an inability to connect with multiple devices.
Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. If your customers feel that your app is unnecessary, they will not use it.
Remember that people who are using a mobile device to see your website will have a harder time navigating. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
Your efforts will be more effective if you apply SEO practices to your mobile sites. Of course, you should optimize for Google first, because Google controls the mobile search market.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. Some users feel that SMS is too invasive into their personal comfort and space. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Being upfront is one of the best ways to build good will with your customers.
Research your audience. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. You will want to compare statistics on computer vs. cellphone use. Which operating systems do their phones run? Find out all you can about those you wish to reach, so that you can reach them.
Make sure your website features mobile-friendly maps if you are looking to draw in local customers. Customers searching for a real location will be able to quickly and easily access your store information and address.
Social Networking
Claim your location on all the popular social networking pages. This helps people find your business. First, focus solely on the basics of your business, then expand content from that point. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
If there is a call to action in your mobile campaign, promote it to increase the success rate. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, This allows your followers plenty of chances register for offers, given the increased visibility of your campaign.
Make use of a picture-to screen campaign. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. The pictures are sent to a short code and instantly posted to a screen. You can display customers’ photos on an ordinary television or a much larger billboard display.
Be sure to take the time to test your website on various mobile browsers, just like you would for computer browsers. Each mobile device is different, complete with different browsers, resolutions and screen sizes. Your site, as well as your ads, may look different from one device to the next. At the very least, you should test on all of the most popular devices.
Be succinct and to the point. Keeping the number of clicks to a minimum will maximize your success by minimizing your process. Mobile keypads are quite compact, so a significant amount of typing can be very annoying. Keep your campaign to the point.
You have to give a little in order to receive a lot. Always offer incentives of some sort when doing mobile marketing. Incentives are basically anything free and useful; such as weather updates or other local information. Discount coupons are also very popular. They encourage sales and you can measure the effectiveness of your marketing campaign.
Though a variety of mobile marketing strategies exist, many are similar at their core. They are all variations on the basic themes of technology and application. Take a little time to do your research and test each idea out, then choose which will be best for your business.
