Mobile marketing may be a great source of major or minor income for you. The guidelines in this article represent some of the best practices for mobile marketing.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This makes it easy for smart phone users to access your site and use your coupons. You could include QR codes on your business cards, flyers or magazine ads. Customers can use the QR codes to gain quick and convenient information about your brand and products.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. With mobile marketing, make your content worthwhile but not too wordy.
Ask your friends to test your campaign before you make it public. If you can afford it, you might even want to hire someone to give you an objective opinion.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Sending out text messages at bad hours will just annoy customers.
If you are looking for innovative ways to improve your bottom line, mobile marketing is the way to go. Nowadays, many people use their phones for downloading apps or browsing social networking sites. Both of these are good ways to advertise and market your business. Seek out where customers are and bring your marketing there.
Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Use common courtesy.
Take advantage of dedicated short code. This will cost you more but serve you better in protecting your brand. Additionally, it gives you a degree of legal protection.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Listen to what customers have to say even if it is bad.
A/B testing can be a great starting place when developing a mobile friendly website. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. Then use the one that gets the most conversions.
Add directions and maps to your site that can be used on all mobile devices. When people are on the road, they usually have their mobile phones. That is when they might access a map. Try to make it as easy as possible for your customers to find you. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Consider using an external link to a known site, like Google maps, for your customers.
When you are mobile marketing focus mainly on keeping customers coming back. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Most possible new customers will see your messages as spam.
Take advantage of your traditional web site. Advertise on your site to easily create more traffic for your apps or mobile site. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.
Do not bombard your customers with offers. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.
Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. You should get the word out on social networks or in other ad forms. If people truly believe that your mobile campaign will help them, there is a good chance they’ll sign up. Sell your readers on the idea that your mobile campaign will personally benefit them, as they can stay updated about your special offers.
Effective mobile marketing techniques often include offers that a potential customer must access through codes or coupons. If a customer gets an incentive to check out your site, they will be more likely to do so.
Paying attention to your colleagues and customers, and absorbing their knowledge and wants, will give you a great start to a mobile marketing campaign. Figure out what customers need, and fill that need. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.
You should realize by now that there are things to mobile marketing that do not initially meet the common eye. Your dedication and attention to detail is going to pay off once all is said and done. If you keep the above tips in mind, your sales will shoot up like a rocket.