The interest in using Facebook as a marketing tool has exploded in recent years. If you have thought about it before, it is time to educate yourself on the topic. Read on for helpful tips to get started.
Try a giveaway as a way to boost your Facebook marketing. Give away a desirable product to get people excited. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Link all of your content to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Would a group better suit your needs than a page would? A Facebook group allows users to have their own community. You could even set up both a group and a page if you would like and if it makes sense for your business.
Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and turn it into a Promoted Post on your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. There is no reason for these customers to see the daily happenings at your company. Use targeted ads on Facebook instead.
Immediately answer any questions and comments that your followers post on your Facebook wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
Give your audience a spot on where they can sign up to your Facebook page. You can even use a promotion or giveaway as incentive to garner new followers. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Have your fans get involved with your various company or brand decisions. People enjoy being on the “inside.” What better way to do so with your community than to get them involved in some basic decisions. For example, if you blog, try asking them what kinds of posts they would like to read.
It can be a little rough in the beginning of your marketing efforts. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This method is unobtrusive and will help your customers and other visitors to your site to connect and interact with your business. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
Don’t use sub-standard photos when you are adding them to a Facebook page. These photos show others great shots of your business. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Encourage your followers to interact with other members. If you find a conversation that was started on a post you’ve made, let people continue it. Don’t delete their post or you might insult them. Only intervene if the language or subject material is offensive.
Don’t overuse the Update utility. This tool allows you to engage directly with your followers. Only use it for real news events that are important to your followers. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.
You want you posts to be focused, but also with some variety. Make sure that your information is relevant, but also creative. Find different types of content that will keep your fans engaged. You could offer some photo posts for solutions or ask some questions directly for a post.
Create contests on your facebook page that get people involved and interested in your product or service. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. Pick a winner and enjoy the results!
Do you have your own store? Utilize Facebook’s check-in feature. Your customers will be able to “check in” at your location and thereby update their status on Facebook. That tells their friends they trust your brand.
Keep in mind that customers cannot hear the tone of your posts. Visitors will quickly lose interest in your site if it looks like your content is computer-generated.
A Facebook plugin is something you should add to your site. It shouldn’t be that hard to do if you research it a little. With this plug-in, you can show a Facebook link, latest updates or a subscriber list.
Facebook is a great medium for helping you get the word out about your company. The thing you must remember is that you won’t see results right away. Be patient and put the advice you learned here into practice.