Newcomers to the world of e-mail marketing may not always know the right way to approach such a campaign. You want to deal with email marketing in a certain way; you need to make sure your customers are satisfied and that they want to keep getting your messages. Below, you will find some helpful tips on email promoting etiquette.
Keep your emails as personal as they can be. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Each email should have one message and it should be clear. If your email has too much information, clients will feel annoyed, bored or even overwhelmed. Develop one key message and ensure it’s short and brief. People will appreciate having access to clear information and not having to read through a long email.
Remember the importance of consistency. Be consistent in your emails, using the same colors, and always including the company logo. Use a legible, easy to read font. After you send out a few emails, people will recognize it and will start to pay attention. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
Ensure you have the permission from the customer if you are going to send them any emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. It could go as far as people not desiring to do business with you any longer.
Try to send only one email campaign message each week. Your customers, like you, have busy lives and probably receive many emails each day. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. Certainly there are exceptions to this rule. These exceptions would include one day sales or other similar promotions.
Give different options to your customers for an effective campaign. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. They will feel more comfortable if they feel they have more control.
The importance of remembering to use branding in your email marketing campaign can’t be understated. The template you create must include your branding, including logo and color scheme, to match your other marketing materials. This will instantly let your reader know that the email came from your company.
Remember to include great incentives for your customers. They will have more interest in doing business with you when they see an advantage to it. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
To get what feels like a personal touch, occasionally try and mix up what your format is. For instance, you may consider using plain text, rather than HTML. Create an emotional bond with your customers by making your message well written and by including personal touches.
When writing your emails, include calls of action. You should explain to the recipient of the emails what it is that needs to be done. Make sure that any links you have are obvious and let it be known how to use them. You may want to include these near the top, as well as the bottom, of your emails.
Following the rules, when it comes to email promoting, can mean the difference between a successful campaign and one that ends up in the trash bin. If you’re not polite with customers, they will unsubscribe from your list. Use these tips to create positive customer relations.