When promoting your business through email, having a clear picture of a successful email message is essential. Avoid the junk filter by writing thoughtful, content driven emails which your customers look forward to. Keep reading for the best tips on the web!
Pick an audience to target. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. Your subscriber base will grow by itself.
Perform in a consistent manner. Make sure to be consistent with your colors and branding in your emails. Use a readable font as well. Your recipients will be more aware of the appearance of your messages and focus on them. It’s important for any business to have familiarity. The same holds true for email marketing.
It is advisable to get permission from customers before contacting them by email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Violating your ISP or web host’s policies can lead to major catastrophe.
Keep in mind that the ultimate goal of your e-mail marketing campaigns is selling your products or services. What you want is for every email to entice the reader to buy. This can be accomplish by drafting messages containing facts about new offerings, that reveal new uses for existing products or that inform customers of available discounts.
Limit your marketing email messages to only one each week. Your customers are busy and don’t want to be bombarded by too many messages. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.
A great way to help customers is to provide an unsubscribe link. Don’t make it difficult to find. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.
The emails you send out should entice your customers. Customers who get something out of working with you are more likely to buy from you. For instance, if they click on your link and they purchase something from your site, you could offer them free shipping on orders over $50.
Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. If not, consumers will think you are spammer and throw your communications in the trash. Your email provider may even decide to drop you, should they get a lot of complaints about your “spam mail.”
The email addresses on your list must be checked for validity. It would be a waste of time looking for email addresses and having to resend emails after they didn’t go through. It is simply a waste of time.
Use a personal tone to relay your messages in marketing with email. If messages are impersonal, they will not have a positive response. If your message is sent by the President, CEO or other company bigwig, it will have a bigger impact on your customers.
Show all of your customers and followers that you do truly appreciate their support and value their time, do this by sending emails that are informative, as opposed to spam. Don’t take advantage of their trust or talk down to them with obvious pleas for their sales. You can include solutions to problems that commonly come up, new ways to use your products, or special deals in each email you send out.
The tips laid out here can take your marketing with email plan from the junk folder to the favorites folder, but only when you apply them. You can use these tips to improve your current projects or start working on a brand new campaign.