Do you know anything about mobile marketing? Does your business have a set marketing plan in place? Do you know if there are improvements you could make to it? Are you reaching the largest potential audience with your marketing efforts? Are you deploying your plan appropriately? Check out these suggestions if you are not able to answer these questions with confidence.
You should never send messages to your customers without a good reason. Ensure that your message is relevant each time you actually do message them. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
Mobile marketing content needs to be simple, concise, and to-the-point. They need to be able to understand and absorb your message in that brief period.
Your mobile domain should strive to say as much as possible with as little as possible. Make sure your site is filled with good information and not just there for keyword stuff. Mobile marketing copy needs to be concise and clear.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
Use your mission statement to keep your efforts focused. Stay with your principles to keep you on the right track.
In the field of social marketing, it is important to keep a close eye on your competition. To truly gain an edge, you need to make your campaign or site stand out from all of your competitors.
Independent mobile platforms require a home base or domain. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Do not focus your business on your mobile marketing endeavors solely.
Make it your goal to have your ads go viral. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
Don’t forget to include links to your social media accounts on your main website. Customers probably will not search for you, however they may check you out on a social networking site.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. If SMS is used irresponsibly, it can be detrimental because of the integrated ties that mobile device release systems use. Text messaging can be extremely annoying or intrusive if done too much. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. This will help you be seen as a trustworthy company.
Maps and directions should be easy to use. A lot of people use mobile devices to track down brick and mortar stores in their area. They will be able to get better access to you if they know where to find you. Even your maps should be treated like marketing materials. Build in a link that takes the visitor to Google maps for exact directions.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.