It is tricky to understand mobile marketing and creating a plan to use it wisely is also a sticky situation. With so many different applications, formats, techniques and codes it can be hard to choose which is right for you. Use the stops outlined below to make the most of your mobile marketing campaign.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. You have to get right to the point and make it short when using mobile marketing.
Your mission statement will help you design the best campaign possible. This will make it easier to stay focused.
A home base is essential for your standalone mobile platform. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Your entire business model shouldn’t be based on mobile marketing.
Avoid sending messages to people at inconvenient hours of the day. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
If you are looking for innovative ways to improve your bottom line, mobile marketing is the way to go. More and more people get a smartphone every day and are doing more on those phones. This is an area with great potential for you to market your products and services. Seek out where customers are and bring your marketing there.
Just because a person is using their cellphone to access the Internet, it does not mean they understand what the text abbreviations mean. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
It’s important to have your social networking links on your website. Today, people are very into social networking, so giving them another option to find you will be good for your business. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. An app which doesn’t actually serve a purpose will be overlooked and ignored.
Search Engine Optimization
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.
In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. Email addicts use their phones more often than ever, and your emails should be designed from the ground up to take advantage of this.
To expand the reach of your campaign, make effective use of QR codes. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. They are quite user friendly and simple to capture on cell phone. QR codes let your reach your customers easily and quickly with relevant information.
Any mobile marketing you intend to do should be checked for cross-platform compatibility. Not every potential customer is using the same mobile device, and you would not want to eliminate any that your campaign was not able to reach. It is important that your scripting programs are compatible with most devices if you want to see a good return for your efforts.
When sending out a mobile marketing message, include a promotional code. Your customers will be more likely to visit your site if they see a discount they can get.
Mobile marketing can have a large impact on the success of your business, so it is important to learn all you can about it. Being knowledgeable of the various mobile marketing strategies available will enable you to decide which strategies are best suited for your business. Following the above tips, is a very good starting place.