Email promoting began almost as soon as the Internet was created. There are more spam junk filters than there were a decade ago, but a personalized email marketing strategy is a good thing for both the recipient and the business. Keep reading to see how to improve your subscribers’ lives and your pockets.
The first commandment of e-mail marketing is to never send unsolicited messages. Your emails may be marked as spam by people who are not interested in receiving them. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.
Create email copy which is personal and endearing. When a business is more personal, they feel that they can better relate to them. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Each email should only contain a single topic. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Formulate one text only, and make sure it is brief and concise. Your customers will be happy that they’re not being bombarded with too much information.
Include special offers and promotions available only to recipients of your emails. This type of email marketing provides readers with value for participation, and it provides them with encouragement to refer their friends. Referrals are an invaluable way of increasing your email list and customer base.
Educate yourself on everything you can find on the subject of email marketing. You may find many books online and in libraries. You may even be able to find a local workshop or class to get hands-on teaching to help you learn.
Use A/B testing of your subject lines to test effectiveness. Choose an email and use two different subject lines to see what works better. This allows you to determine which subject lines are successful and which ones are simply ignored.
Practice consistency. Use your logo and a standard color scheme in each email you send. The font you choose should be something that everyone can clearly see. Soon, your readers will recognize the emails you send out and look forward to reading them. When your customers are familiar with your emails, it makes the marketing more effective.
Don’t send out emails without getting the permission of the person you’re sending it to. If you start to send a great deal of spam messages, you are likely to lose credibility. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. Although this might seem unnecessary, this guarantees that this person wants to view your emails. As a result, it eliminates the chance that you get into trouble.
There is no excuse for not getting permission, before sending emails to customers. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. Some ISPs may even consider blacklisting you, which can have a negative impact on your business.
Having a visible link where the person can unsubscribe is a bright idea. Do not forget to provide a link to unsubscribe and make sure it is obvious. It is important that your customers feel in control and that they aren’t being forced into anything.
Email previewers can work for you if you use the preheader material. Preheaders are the first text line in an email body, normally highlighted. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.
You should always ensure that every email address that you have is correct. It is a waste of your time having to fix incorrect information and re-send emails when you find them returned due to an invalid address. This will cost you time.
Be sure there’s an exit option for people who don’t want to subscribe any longer. Although less expensive than other forms of communication, email messages have a price tag. You’ll also damage your reputation, causing your profits to reduce and potential backlash such as appearing on an email blacklist.
A marketing email should be short. Your message should be clear and concise. Doing so shows that you value your clients and their time. It will also help you to be sure that busy consumers actually read the entire content of your emails. This can be important since emails often contain important information, even at the very end of the text.
Being pegged as a “spammer” is not something that is good for a business and it is important to take precautions against being labeled as such. To do this, subscribers should receive an automatic email from your website requesting that they confirm their interest in subscribing to the email list. Include more than one link in the verification email – one they can use to confirm and another to indicate the subscription is a mistake. Not only will your customers like this security measure, but you will also benefit from possessing proof that not a single email of yours can be thought of as spam.
If you are sending out good emails, your customers will read them out of interest and not realize you are selling something. If you are able to give them an important service, they will be happy to receive your emails. This will increase your brand recognition in a positive manner. It also means you will attract loyal clientele who happily expends money on your products and services. Use the tips outlined above and you will soon see the benefits of e-mail marketing.