Are you advertising on Facebook? There are tons of clients that go through Facebook on a daily basis. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Read on for assistance in developing a Facebook marketing strategy for your business.
Be sure to link all content published online back to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Market your business and product on Facebook successfully by having a page that stands out from the crowd. You can accomplish this by including a lot of photos and making it very colorful. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Never ignore comments and questions on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. If you have a page on your site that holds the information they need, share the link with them.
The key to successful marketing with Facebook is having a strong base of fans. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit that number, your conversion rates will soar.
Most people market on Facebook because they want to improve their sales. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. You should think about changing your strategy if you do not see an increase in your business.
Be sure your postings are valuable and relevant. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t be too much of a salesman, however, or people will get tired of your updates.
Create a group page for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can give your customers valuable information and let the whole group in on deals and promotions. This will help develop a good relationship with potential clientele.
Make sure any photos you post on Facebook are professional. These photos show others great shots of your business. If you post pictures, use a good camera and only post pictures that are professional.
Try as hard as you can to respond to people when they leave comments on your page. This include comments in your inbox as well ones posted on your page. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Run some competitions from time to time to get a certain amount of “Likes” on your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.
Don’t use Facebook Update too often. It enables you to put a message out to everyone that likes your page. But, it states you can only do so for important events, such as emergencies. This shouldn’t be used as a promotional tool but rather to keep subscribers informed.
Ask your customers to post reviews to your Facebook profile. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.
Take part in the conversations on your Facebook page. Do what you can to encourage a little chit chat. To help get conversations started, ask a question. Take part in the conversation once you get a few reactions. When you get this involved, your fans will see you more as a human being and not some faceless brand. That’s important to build their trust and loyalty.
Ask followers to share your posted content on their Facebook page. Give them discounts if they share your information. You can promise to give coupon codes to everyone once you or your updates get shared by a specific number of subscribers.
Contests are a great way to increase interest in your page and your brand. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. Give a prize for the most creative entry when the contest ends.
If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. You have all the information it takes to begin a successful Facebook marketing campaign, so don’t put it off anymore. There is always room to improve, even if you have some Facebook experience. Use these tips to get started.