Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Short and sweet is an important key when it comes to appealing to all of your consumers. Make all of your mobile marketing memorable and to the point.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. Building an effective mobile website is a specialized task, considerably different from normal web design. Consider hiring outside qualified developers to ensure this goes smoothly.
Ask your friends to test your website, advertisements and emails. For an unbiased opinion, hire a paid tester.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. To get a successful campaign, you should follow this formula and be able to build new ones.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Try to be respectful of the individual you are contacting.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.
It is important to have your own dedicated short code. This will cost you more but serve you better in protecting your brand. Doing this will also protect you legally.
Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.
Just like your regular business website, your mobile site should be search engine optimized. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
For your mobile site’s landing page, try using A/B testing. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Then when you find what works, add that to your end game strategies.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. Users might question its transparency. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. This is a great way to build up your brand loyalty.
When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. Mobile marketing used for new consumers is often regarded as spam.
Make your emails mobile friendly so that they are effective. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Don’t neglect your website in your mobile marketing campaign. By advertising smartphone apps or mobile sites using this method, you’ll gain increases in their traffic. When your customers are on the road, they will remember that you have a mobile website and connect to it.
You should test your campaign on as many devices as possible before launching it. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
Promote your mobile marketing campaign by making it a tool for customers to receive special offers and discounts. Mention it on your website, in ads and on various social networks. They will be more likely to join your campaign if they are going to benefit. Let them know it will be fun and they will be better informed.
You should always listen to the people around you to see what is missing from your mobile campaign. Always listen to your customers’ wants and give it to them. Use your competition’s mobile services and see if you can steal any good ideas that they might have come up with.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. Your efforts will likely reward you with increased sales and business growth.