Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Start by building a good database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. You really need to get their permission before starting. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.
Put your customers first. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. When you are applying your services in a manner that is not in line with the desires of the customer, you are unlikely to see much profit. The more knowledge you can gain, the more successful you shall be.
Keep mobile marketing content messages brief and to the point. Send a clear message your audience can understand quickly.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Stick with your principles and follow your mission statement.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
Make it effortless for recipients of your marketing ad to send on and they perhaps they will. When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Customers won’t appreciate apps that do nothing but take up space on their phones, and are unlikely to reward you with their business.
It may be harder for people to navigate your website if they are doing so on their mobile device. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.
Make sure the maps you use on your website will also work with mobile devices. A lot of people use mobile devices to track down brick and mortar stores in their area. Be sure your customers can locate you and connect with you easily. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Linking to Google maps also looks good to search engines.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. New customers and new business will be the likely result of your efforts.