Many people will automatically think “spam” when they hear about an e-mail marketing campaign, and they will be turned off by the idea. It is your responsibility to make campaigns that are easy and fun to use for your customer. Continue on for some great marketing strategies you can try out today.
Only send marketing emails to people who have requested them. Sending an unsolicited email is a mistake; people might start marking them as spam. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Pick an audience to target. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. By doing this, your viewer base will grow.
You should not send out emails unless you have the authorization to do so from your customers. If not, you will be looking at many spam complaints and loss of customers.
It is important that you obtain subscriber consent before you begin emailing them. Anyone who spams in any format will instantly receive a negative reputation. Many customer are put off by receiving spam and it may hamper your relationship with your customer.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Provide subscribers with special access to informative articles not available elsewhere on your site. You can also send out limited offers and discounts. Avoid sending emails only when you want sales, and be sure to send emails on holidays.
When adding consumers to your email list, require that they double opt-in. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
Avoid major email promotions around holidays like Thanksgiving and Christmas. Because people are not checking email as frequently around these times, your email is more likely to be ignored. There are obviously exceptions to this rule. For example, an email about your Black Friday deals.
The greater number of choices you give your subscribers, the greater impact your marketing via email is going to have on your profit. Tell the subscribers you have how many messages they’re going to get and when to expect them. Also let them know what kind of information you’re going to need from them. When your customers feel that they are somewhat in control of the process, they will be much more satisfied.
Email promoting should have the branding of your business. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This brand recognition will create a more professional appearance.
Try mixing up your format to be more personal. For example, use plain text if you usually use HTML and vice versa. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
If you only send emails that contain useful information, it will demonstrate to your customers that their time is valuable to you. Do not send out repetitive emails or uninteresting ones. Try to add a solution for an everyday problem, an interesting way to use products or information about special promotions in your emails.
Make sure your emails will grab your customers attention. You may have to make several attempts before finding success. Change items that don’t work and replace them with those which have proven to be successful. When you find out something is not working for you, try things out that you didn’t before, try to find some new ways of doing things on the Internet.
Give your customers the feeling that you care about them personally by adding some kind of individual touch to your emails. Form letters will only earn you deleted messages and blocked addresses by your subscribers. Putting in the first name is simple, but you can personalize it even more. In your data from their opt-in or subscription, you should be able to discern their geographic location, the time they registered and even why. Make use of such data in your emails.
If you use images in your emails, make sure to include
Know your audience in order to have a marketing campaign that is successful. Think about what readers might want to see. What reading material would interest them? Then, convert these interests into sales opportunities! Remember the tips in this article to increase your customer base.