At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
A good way to advertise your business is through Twitter. You can expose your business to hundreds, or even thousands, of people using Twitter, if you know how to use the system. Take time to educate yourself on using hashtags, keywords, as well as anything else that will be useful to you when you learn about Twitter.
Keep the information flow going both ways on Twitter. When your followers tweet, respond! Give people who retweet your content a thumbs-up, and quickly respond to questions people ask. This will build a good social relationship with those that visit your site. This will help you establish an individual identity so you will not be seen as some type of corporate entity.
Social media marketing works better with large followings, so always invite everyone you see and know to join. They do not need to be interested in your business per se. As long as they’re in your particular network, the people in their network will have a direct access line to your business. This is great advertising that can really pay off.
Social Media Sites
Let your existing customers know about your social media sites. If they join your page, most social media sites inform all of their connections that they are following your page. This is basically free advertising for your business. It is also more valuable than ordinary advertising since it’s a referral.
Engage with your consumers as often as you can. In some circumstances, it may be helpful to comment on their blog posting or current Facebook status. Just don’t interfere with personal discussions. If someone is discussing an issue that is related to your business, then you can contact them.
There are many helpful resources related to Twitter, like Twellow and Tweepi. These tools can help you find your target audience as well as influential followers. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.
You should always answer each and every comment posted to your Facebook page. You should make sure that you do this for positive and negative comments alike. If your followers know you care about what they say, it will be easier to win their trust. You never want your customers to feel as if they’re being ignored, so it’s important that you respond to people promptly.
Have a photo contest that is related to your business. Have users submit an interesting photo that includes your product and offer a prize for the best one submitted. This will help expand your business through your followers sharing these photos with their own followers, exposing you to new markets.
If you want to really impress people through social media, conduct interviews with the authorities and movers and shakers in your niche. Then post YouTube videos of these interviews. Customers will appreciate the interesting content, and by associating yourself with these people, you make your company look smart and reliable too. This reputation growth will assist in product sales, and your standing within your industry.
Hold an online contest or sweepstakes with appealing prizes and use social media to let people know about it. Many people love to get free stuff in the mail and will gladly give you their information or follow your social media pages for the chance to win. Share the information about who won for credibility and further advertising.
LinkedIn is an excellent tie into the blog you maintain on social media. Many people have Twitter, Facebook or Google+ share buttons, but consider also having a LinkedIn share icon on your blog posts. Anyone who’s impressed with your blog will be able to instantly let people on LinkedIn know about it. The 100 million users of LinkedIn constitute a very lucrative market.
To keep relationships on Facebook vibrant, regularly add useful or funny information targeted to your customers. For example, you might share links to intriguing articles, unique images or off-the-wall videos from media sites like YouTube. You need to find a balance though, you don’t want to lose your professional image either.
Post frequently and stay up-to-date. Keep readers interested. You should make a schedule of times to post or you can sign up with a site that will post on your behalf using a schedule set by you. This way, you’ll hold your reader’s attention.
If you have established an RSS feed, use subscription buttons on your profiles that will allow folks to follow your feed. This will allow your readers to find you on social networks. Making it simpler for people to find and follow you improves the effectiveness of your social media marketing.
Adding a Facebook “Like” button on your blog allows your readers to like your site without having to open a new page. By including a “like” button on your blog, your readers will be able to easily promote your business to their friends and family. Anything that makes it easier on your reader makes it more likely that he or she will come back to read what you have to say.
YouTube is an excellent platform for reaching potential customers. Many, many people love YouTube and visit the site regularly. Reap the full business benefits of this site by making a more productive profile. Make sure you provide a lot of information for all users, and be sure to also add in links to your sites and blogs.
Social media is a modern way to market your business, and it is important that you give it a try. Social media can allow you to expose your distinct offerings for sale to prospective clientele around the globe. You should be able to make an excellent start in your social media marketing endeavors by trying out the advice you’ve reviewed in this article.