Do you have any videos explaining and demoing your products? If not, you are missing the chance to connect with a large segment of the population. Nowadays, people don’t look at newspaper or radio ads very often. Most people look online for information these days. Keep reading for important tips on using online videos effectively.
Use video marketing if you want to stay connected to your audience. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. Those who have their questions asked should get a coupon or other reward.
In video marketing you have a very short time frame to capture your viewers attention. The first 15 seconds of your video are crucial. Start off with a unique or interesting point to grab their attention.
If you wish to have a good video, a high production value isn’t always necessary. As long as your video is focused and well-balanced, you can use standard equipment. There really isn’t even any need to polish your script or come off as a professional pitchman. Simply relax and act as you normally would act. Look into the camera and talk. If you are extremely camera shy, don’t worry because you do not have to be on camera. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
Your opt-in options for your mailing list should be present on the same page as the video. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.
If you are making a video, you should ask your audience to do something. This is known as the “call to action” in online marketing lingo. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. Keep things simple and give clear instructions to your viewers.
Pay attention to the analytic charts regarding your videos. Most video sites automatically collect information, including the number of times your video is watched and the geographic locations from which the traffic originates. You can use all of this information to learn more about your potential customer base.
If your customers seem to ask the same questions, make a video which answers those questions. Videos can provide a more detailed explanation than your typical FAQs. This will give them an option for how they want to receive the information they are looking for.
Don’t forget that you need to share your video wherever you can. Send the email to all of your friends and family. Write about it in your blog. Spread the message throughout your customers using mailing systems and social media. Post it all over the Internet such as Facebook, YouTube, etc. It’s vital that you spread the word about your videos if you wish to succeed in video marketing.
Brief videos work better than longer ones. Your videos should not last for more than a couple of minutes or you will lose your viewers. If you are demonstrating how a product works, you can have a video that is five minutes long, but you really shouldn’t go over this time. The shorter, the better.
Your video doesn’t need to stay only on video hosting sites. Embed it on your own website as well! This gives you greater control. You can include links around the video that are related to the content. No matter where the video is from, Google will still count the views, meaning you won’t lose any.
Video marketing is the way of the future. The old days of print ads are almost gone, the new era is in visual media. Utilizing the Internet is critical to connecting with the modern masses. Make use of these tips and you can attract all kinds of new customers to your business.