Can you think of how many items you’ve bought due to a glowing review or enticing description? If you’ve ever done this, you know how powerful content about products can be. Read on to get some tips that will help increase your ability to provide that kind of content about your own products via article marketing.
If you let readers post comments, make sure you use a “no follow” attribute for the comments. If a user puts spam in your comment, search engines will not see this link and will ignore this spam. This keeps your Google reputation untarnished.
For your emails, make sure you include great content. Spam is so hated that there are actually laws against it, so make sure your audience views your emails as another way to get to your site and get the content they need, not an annoyance. Therefore, ensure that your email has information that your customers will want to read.
Focus on providing your visitors with useful content. The more your reader gets from reading your article, the more likely he or she will read your next article.
It is important that you create new articles regularly. Search engines use applications to periodically revisit your site for indexing purposes. Adding content often will make search engines visit your site more frequently, which means your search engine rank will go up more quickly.
Resist the urge to deluge indexes with the same article. Take advantage of several different indexes. There are countless ones available. It can be tempting to use the same article over several different indexes. However, you should stay away from this as search engines can penalize this strategy.
Be sure the first paragraph of your article is the best. Search engines and readers look at the first paragraph as the most important part of an article. Incorporate references to your best information in that initial paragraph to grab attention. Make it interesting and just informative enough so that people want to know more. You hope they read the entire article, after all.
Utilize social media in your article syndication strategy. Facebook and Twitter can be excellent sources for attracting new readers. Posting updates when you publish fresh content could grab a few readers’ attention. You can also ask your readers to share your articles with the people they know so that your network can grow.
Concentrating on one keyword for each article will boost sales for your marketing article projects. Use the keyword in the title, header and sub-headings as well as in the URL, if possible. Be sure to include the keyword spread out through the entire body. Doing so makes it much easier to find your site in a web search.
Pick topics for your articles that you find interesting. When developing and training your writing voice, you can’t completely control it. Boredom is something that can seep through your writing, and readers will take note of that. Articles that aren’t interesting to write are probably not going to help you in your marketing efforts when compared to something that does interest you.
While articles that will be used for marketing certainly have target word counts, don’t worry about them when you’re working on the first draft. Authors often have a good idea of how long an article needs to be to be effective and get the point across. Writers can always pare articles down while editing; very long pieces may be best split into two separate articles.
The content on your site and the topic you cover, or claim to cover, need to match up. If your visitors click on a link to your page expecting one thing, but find another, they will never come back to your page. You will also lose any possible search engine ranking.
The target audience is the most important component of article syndication. For example, brief, conversational style is best suited to blogs. To get your articles onto professional sites, they must be longer and contain well researched content.
If national or local celebrities are seen using your product, do not fear asking permission to pass that fact along. This is an excellent way to develop a good branding strategy. You should never engage in making erroneous claims regarding celebrity use of your product because that can expose you to legal issues.
Developing a good article advertising campaign could help you boost your sales and expand your horizons. This is probably the best way to get your audience’s attention while developing a strong online presence. Take this tips to turn into an excellent marketer. All the best for your efforts!