In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
The best place to begin is by creating a database. Do not just add loads of numbers to your database. You really need to get their permission before starting. This can be done either with a Web form or having the person text you with a given short code you gave them.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. It can be a challenge to create an effective mobile marketing site. Don’t be afraid to hire experts to do this for you.
Have your friends test your site, ads, emails, and other parts of your campaign. For an unbiased opinion, you could pay a tester.
Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. When you get the first one on the right track, you will be ready to start your next venture.
If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Act in the proper way.
Invite your mobile customers to communicate with you directly. It will also make you aware of particular issues that you may be having across the board with your mobile ads. Use this information to increase your viability.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.
A/B testing could be helpful with a mobile landing page. Testing is important so you know that people can use your website. For your landing page, have two different versions and see which is more successful. You then can progress with your mobile campaign with the one that works best.
Include maps designed for mobile devices on your site to bring in local customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
Be relevant with your campaign. Don’t forget the purpose of your actions when you start mobile marketing. The information you put out needs to speak to your potential customers’ problems. Fill the needs and wants of your customers to ensure that they stick with you and continue to buy your products.
Don’t forget to still take full advantage of your standard website. Advertise your apps or mobile features on your regular website for an easy way to boost your number of mobile users. When consumers see your site, they can see how to stay connected with you on the go.
Short Code
Buy your own short code instead of using a sharing service. It may be a little expensive, around 2,000 dollars, but this will go with your brand. Your short code can lead people directly to your company. Buying your own codes will also protect you from legal issues relating to shared codes. If code sharing companies abuse the system, you might get into trouble as well.
Don’t overdo it on the offers. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. The best results are from customers feeling they have to react fast to take advantage of an offer. If people think it’s easy to take advantage of, they won’t take action as fast.
Include a promo code or a discount offer in the mobile marketing message that you send out. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.
For a greater marketing effect, include as much detailed information as possible at one time. You can use direct mail that lets them know there’s about to be a sale, for example. You can email your customers beforehand, then an hour before the event send them a reminder by text.
Take the time to conduct a usability test. If customers can not easily view your content, they will most likely just dismiss it. You can recruit family, friends and colleagues to receive your test messages to ensure that your campaign is going to work with a variety of mobile devices.
Reading these tips will help you discover how to be an outstanding mobile marketer. You will need to have a lot of knowledge, and know what to do with it. Keeping this in your mind, you may alter your plan to better promote your company.
